William Yeoward Hand Embellished Asha Cushion

£125.00
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We are delighted to be launching a new line of hand-embellished, embroidered cushions with British heritage brand William Yeoward. Long-standing supporters of Fine Cell Work, William Yeoward have built a global reputation for their 'Modern British' aesthetic and exquisite craftsmanship.

Asha means 'hope' or 'wish' in Hindi. The paisley motif signifies harvest time, as well as symbolising life in many cultures. 

Textural elements are layered onto the design through delicate French knots and fly, chain and stem stitches, with glossy, coordinating thread emphasizing the underlying design details. 

Digitally printed onto 100% linen, this cushion elevates the classic paisley motif and features an all-over coordinating design on the reverse. 

This curated collection provides our stitchers with intermediate hand-embroidery work that encourages a honing of skills through an emphasis on accuracy and consistency throughout each of the pieces. The designs are painterly and playful, with a sense of movement and fluidity expressed throughout.   

Shop the rest of the collection here

  • Size approx. (inches) 22 x 15
  • Size approx. (cms) 56 x 38
  • 100% Linen. Dry clean only.
  • Feather cushion included.  
Stitched by prisoners and prison leavers.

UK delivery starts at £3 and is completely free for orders over £200.

We also offer international delivery.

We hope you'll be delighted by your new Fine Cell Work items, but just in case you're not, there are several circumstances in which we will refund your purchase, subject to the item being returned within 30 days of receipt.

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About the designer

William Yeoward

Long-standing supporters of Fine Cell Work, William Yeoward have built a global reputation for their 'Modern British' aesthetic and exquisite craftsmanship.

Having originally collaborated with Fine Cell Work on a line of cushions and soft furnishings using nature-inspired patterns from Cath Kidston's 'Joy of Print' range, their second collection for Fine Cell Work is a range of limited edition hand-embellished cushions using fabrics and motifs from the heritage brand's own classic collection.

DONATIONS

Support our work

By purchasing from Fine Cell Work, you are making social change. However, 75% of our rehabilitation programmes are funded through donations and grants. We know that transformation is possible - for our stitchers, for our communities, and for our society as a whole. Your support - through donations or by purchasing products - will help to break the devastating cycle of reoffending and repeated imprisonment.

£10 donation
Provides a prisoner with the materials for one tapestry cushion (100 hours of creative activity). 

£20 donation
Will enable us to continue providing paid, creative and productive work to even more prisoners around the UK, helping them to build a brighter future.

£50 donation
Sponsors a prisoner to train as a volunteer 'class coordinator', teaching and mentoring other prisoners.

£250 donation
Covers the volunteer costs of a stitching class in prison.

£500 donation
Pays for the training, materials and support for one prisoner for an entire year, helping them to rebuild a meaningful, independent,crime-free life.

By giving prisoners hope that transformation is truly possible, they can envision a meaningful life after release. But nobody tells the story of how Fine Cell Work has helped them better than the prisoners themselves:

“Stitching allows me to use a totally different part of my brain and personality. I can move away from the more difficult reflections and anxieties and feel creative and purposeful. This means I no longer feel that my life has come to a halt and that I am of no use to anyone else.”

- Tom, FCW Stitcher -